“Individuals make choices that will maximize their benefit,” said Professor of Economics Steven Hill as you added a bright yellow and denim Temu maid costume to your cart. “And so people will think critically, weighing the pros and cons before making their decisions.”

“People ultimately want to minimize the costs of their actions,” continued Hill, unaware that you’re about to spend an additional $6 to get the goggles. “Moreover, individuals want to maximize their utility, and thus, will make the choice that best suits their preferences.”

At press time, the field of engineering was planning to assume that anything is possible so long as you ignore the effects of gravity, mass, acceleration, and friction.