Attempting to build on the success of their Stephen Colbert- and Jimmy Fallon-themed flavors, Ben & Jerry’s seems to be really scraping the bottom of the barrel with their newly released Seth Meyers-themed flavor. “This one admittedly had us stumped for a while,” said Director of Research and Development at Ben & Jerry’s Jane Bookstore, adding that the ice cream’s packaging features a picture of Seth Meyers smiling but not looking that excited. “Seth doesn’t really have a recognizable personality or schtick that we could easily translate into a flavor. So we stuck with a classic vanilla base. And then we figured we’d throw in an oatmeal cookie swirl? That seemed about right. It’s not especially exciting but it’s good.” At press time, customers agreed that the flavor was a good backup if none of the flavors they liked better were available.
Ben & Jerry's Really Scraping Bottom Of Barrel With Seth Meyers Themed Flavor
Published Friday, March 17th, 2017