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A new advertising campaign from Billings Marketing Agency, set to launch next week, aims to appeal to young men my making everyone else feel alienated and uncomfortable.
The campaign, which targets young men by using images and language that leave all other demographics completely confused and possibly offended, will launch across a variety of platforms over the next month. “This multimedia campaign will be visible wherever young men are, though a lot of other people are bound to see it too and they will no doubt be upset and saddened,” said Billings executive William Eastment.
“Our target demographic is really going to go wild for the combination of pop culture, lewd jokes, and nudity that we have planned,” Eastment added. “This is exactly what young men want to see, and exactly what will make everyone else, from young women to elderly men, feel really terrible.”
Executives say that the ads are targeted very specifically at men aged 18 to 24. “We’ve done extensive market research,” said Eastment. “What we’ve found is that young men respond most to themes and images that are completely insensitive to many other people.”
Billings executives say they’re proud of the campaign and confident that it will boost sales. “I can’t wait to see those ads on every TV in America,” said Billings CEO Paul Polman. “I know they’re really going to make an impact on how young men and people who aren’t young men view our product.”
