Partly Cloudy, 64°
A report put out by the Journal of Consumer Research concluded that a majority of Americans would buy something called a ‘Cheesy Crispini’ on the spot and without knowing anything else about the product.
Authors of the report noted that most of the study’s participants immediately pulled out their wallet upon hearing the phrase ‘cheesy crispini,’ while 48% of consumers had made up their mind after the word ‘cheesy’ was uttered.
“Yep, that’s all I need to hear. I’m in,” said one consumer. “I will purchase that right here, right now.”
Researchers found that whether or not the subject was hungry had no effect on their decision. “We did not observe any factors other than the product’s name that had a big effect,” said researcher Selina Gorski. “Americans are basically up for eating anything called a Cheesy Crispini.”
The report noted that some kind of two-for-one deal and the availability of having the product delivered were both added bonuses for consumers, but that people would probably still buy something called a ‘cheesy crispini’ even if it was pretty expensive and you could only buy it at select 7-Eleven stores.
The report concluded that, upon purchasing the Cheesy Crispini, most Americans ate it in less than 30 seconds and then went back to eating chips.
